Legal, Economic, and Political Reasons for Individual Ownership of Personal Data

“Data” and “privacy” are among the most frequently used buzzwords nowadays. Contact tracking, surveillance, and data usage have been subjects of many debates among policymakers, economists, and consumer rights advocates.

One of the most prominent debates revolves around answering a key question: who should own personal data and data that is generated by cell phones and smart devices? The vast majority of us would agree that individuals should be the owners of the data they generate.

Current Approach: Focus on Access, not Ownership

This may come as a surprise to you, but individual data ownership rights, which would give individuals the right to own and control their…


Personal data: The Force of Social Physics

How can personal data be used to help individuals reach their goals? How do we bridge the value asymmetry between individuals and businesses, and build applications that deliver more value to the individuals themselves?

In this episode, we talk to Dr. James Guszca, the Chief Data Scientist at Deloitte USA and a visiting fellow at Stanford’s Center for Advanced Studies in Behavioral Sciences. Jim is a renowned expert in behavioral economics and data science with more than twenty years of experience in data, machine learning, and ethical aspects of AI. During his career, he built some of the first algorithms for the largest insurance companies, held several professorship positions, and published prolific studies on the intersection of human behavior, data, and AI.

In this podcast, we focus on the confluence of behavioral insights, machine…


“Health Data, Wearables, and Personal Value” with Steven S. Charlap, MD

In this episode, we talk to Steven S. Charlap, MD. Steven is a trained surgeon and the CEO of Soap Health, which is building a conversational, AI-powered patient and physician facing interface. Previously, Steven was the CEO of HealthDrive Corporation, the largest U.S. provider of medical and dental services to extended care facilities.

In this podcast, we focus on health data, new data generated by wearables, direct-to-consumer genome testing, and how each can generate value on different levels (personal insights, utility for physicians, health-driven incentives, and behavior adjustments). …


How Using Data from Different Sources Can Improve Your Wellbeing

The adoption of privacy regulations such as GDPR, CCPA, and the California Privacy Rights Act (“CPRA)” has been an important catalyst in creating new opportunities for the use of personal data. These regulations enshrine different personal data rights that individuals can exercise vis-a-vis brands and businesses that collect personal data.

For example, individuals can now ask service providers to offer an explanation regarding what data they collect and a copy of all personal data they have collected. Such data must be provided in a readable and easy to understand format. Individuals can also ask a service provider to rectify certain…


On October 12, 2020, the Department of Justice released a third set of proposed modifications to regulations outlined in the California Consumer Privacy Act (CCPA), which originally went into effect on August 14, 2020.

The Department of Justice proposed a number of modifications in three main areas:

(a) how notices about the consumer’s right to opt out from sales of data should be given when businesses interact in brick-and-mortar situations or when consumers are approached by a phone call;

(b) how businesses should process requests to opt-out;

© some improvements to consumer-to-business interaction via authorized agents.

The Prifina team closely…


Prifina launches the Liberty. Equality. Data. podcast, featuring conversations with industry leaders and pioneers about helping individuals get value from their personal data.

The Prifina team is pleased to announce the release of its new podcast series, “Liberty. Equality. Data.”

You can find it on Spotify, Apple Podcasts, Google Podcasts, and SoundCloud.

With this podcast series, we aim to foster discussions about the different kinds of value that individuals can get from their personal data. We will be inviting industry leaders and pioneers to talk about recent developments in different industries, opportunities presented by a user-held data model, and the implications of an open data market. This podcast series is a rough continuation of Prifina’s “Open Calls”.

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Episode #1 with Kathy Giori

In this first episode, we talked…


Any society with an interest in avoiding conflicts needs a system of clear property rules.

In our previous post, we laid the initial groundwork to explain in what circumstances individuals can claim ownership over their personal data. Here are our main arguments:

  • Such data could be added to the personal data cloud both manually (directly uploading certain copies of personal documents) or by means of important copies of customer data that individuals can now request from service providers (pursuant to the GDPR or California Consumer Privacy Act);
  • We also emphasized that once that data enters into the personal data cloud, it is instantly processed and “normalized” which makes it a unique asset that is much…


What does ownership, and control of personal data mean to individual consumers, brands, and developers in practice?

We are entering an age where individuals have full ownership and control over their personal data. Ownership of personal data is opening new opportunities for individuals: the ability to own and control how personal data is used, liberating, and empowering.

The user-centric data model has emerged recently and is gaining more attention not only among the private citizens who believe that every individual should own their personal data.

Large companies too are looking for new opportunities to interact with their customers; while legislators around the world are moving swiftly to adopt new data privacy regulations — such as the GDPR…


Data ecosystem is rapidly shifting towards user-centric model. What factors affect how people perceive the value of their personal data?

During its 2020 Worldwide Developers Conference, Apple spent time on one of today’s hottest topics — privacy. During the past couple of years, Apple has been rolling out various public campaigns aiming to position itself as a company that respects its customer’s privacy. This year’s WWDC had some remarkable issues related to privacy-related features in Apple’s products.

“When Apple was founded, the proposition was, ‘This is the personal computer. This is your own data.’ … As the world has evolved, [we] have continued to think … that the data that you create, the things you do with your computer–those are…


Join us for a conversation about user-held data on July 9th!

Each time we interact with our technology devices new data is generated. How data is secured and used by companies is one of the most enigmatic subjects in the 21st century. Join us as Markus Lampinen, the CEO of Prifina sheds light on how to gain control and better use of your data.

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About Speaker

Markus Lampinen is a product-focused serial entrepreneur currently serving as the co-founder and CEO of Prifina. Markus has worked in paradigm shifts in industries like data, fintech, and content rights. …

Paulius Jurcys

IP | Data | Privacy | Ethics | Harvard CopyrightX. I share views on innovation, creativity & how technology is making this world a more fun place to live in.

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